BMJ: Tobacco industry involvement in children’s sugary drinks market

21 March, 2019

(with thanks to Alberto Fernandez, Lead moderator, HIFA-Spanish -


Tobacco industry involvement in children’s sugary drinks market

Kim H Nguyen and colleagues examine how tobacco companies applied their knowledge of flavours, colours, and child focused marketing to develop leading children’s sugar sweetened drink brands.These techniques continue to be used by drinks companies despite industry agreement

not to promote unhealthy products in this way...

Key messages

- Tobacco companies acquired soft drink brands to diversify

- Industry documents show they applied marketing strategies aimed at children to develop the brands

- Child friendly colours, flavours, and packaging and cartoon characters were used to promote products

- Although the brands have been sold to food companies, the marketing techniques remain in use despite voluntary agreements not to advertise unhealthy products to children.

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