(with thanks to Alberto Fernandez, Lead moderator, HIFA-Spanish - http://www.hifa.org/join/unase-hifa-espanol)
Tobacco industry involvement in children’s sugary drinks market
Kim H Nguyen and colleagues examine how tobacco companies applied their knowledge of flavours, colours, and child focused marketing to develop leading children’s sugar sweetened drink brands.These techniques continue to be used by drinks companies despite industry agreement
not to promote unhealthy products in this way...
- Tobacco companies acquired soft drink brands to diversify
- Industry documents show they applied marketing strategies aimed at children to develop the brands
- Child friendly colours, flavours, and packaging and cartoon characters were used to promote products
- Although the brands have been sold to food companies, the marketing techniques remain in use despite voluntary agreements not to advertise unhealthy products to children.
Best wishes, Neil
Coordinator, HIFA Project on Information for Citizens, Parents and Children:
Let's build a future where people are no longer dying for lack of healthcare information - Join HIFA: www.hifa.org
HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 19,000 members in 177 countries, interacting on six global forums in four languages. Twitter: @hifa_org FB: facebook.com/HIFAdotORG firstname.lastname@example.org