Facebook: Addressing Sensational Health Claims

6 July, 2019

Below is an extract from a news item from Travis Yeh, Product Manager at Facebook.

Full text here: https://newsroom.fb.com/news/2019/07/addressing-sensational-health-claims/

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'People come together on Facebook to talk about, advocate for, and connect around things like nutrition, fitness and health issues. But in order to help people get accurate health information and the support they need, it’s imperative that we minimize health content that is sensational or misleading.

'In our ongoing efforts to improve the quality of information in News Feed, we consider ranking changes based on how they affect people, publishers and our community as a whole. We know that people don’t like posts that are sensational or spammy, and misleading health content is particularly bad for our community. So, last month we made two ranking updates to reduce (1) posts with exaggerated or sensational health claims and (2) posts attempting to sell products or services based on health-related claims...'

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Best wishes, Neil

Coordinator, HIFA Project on Healthcare Information for Individuals, Parents and Children:

http://www.hifa.org/projects/citizens-parents-and-children

Let's build a future where people are no longer dying for lack of healthcare information - Join HIFA: www.hifa.org

HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 19,000 members in 177 countries, interacting on six global forums in four languages. Twitter: @hifa_org FB: facebook.com/HIFAdotORG neil@hifa.org