Dear Neil & Colleagues,
I thought this Guardian article may interest members of the forum:
It is about a study published in VACCINE: https://www.sciencedirect.com/science/article/pii/S0264410X1931446X?via%...!
Some quotes, but please read the full article if you can for the context:
"The majority of Facebook ads spreading misinformation about vaccines are funded by two organizations run by well-known anti-vaccination activists, a new study in the journal Vaccine has found"
"Facebook’s micro-targeting algorithms, unlike television, radio or newspapers, have allowed anti-vaccine groups to home in on individuals who might be susceptible to doubts about vaccines."
" “From our organizational perspective, vaccine misinformation causes real harm to individuals and their communities.” " [a quote in the article]
"Researchers also said new Facebook rules established to promote transparency are actually penalizing pro-vaccination ads by hospitals and healthcare providers."
HIFA profile: Julie N Reza is a UK-based specialist in communications for biosciences, global health & international development (www.globalbiomedia.co.uk). She predominantly works with NGOs and not-for-profit organisations. Previously she was the senior science editor at TDR, based at the World Health Organization (WHO) in Geneva; prior to this she worked at the Wellcome Trust, UK, leading educational projects on international health topics including trypanosomiasis and trachoma. She has a PhD in immunology and a specialist degree in science communication. She also has several years research and postgraduate teaching experience. She is a member of the HIFA Steering Group and HIFA Social Media Working Group. www.hifa.org/people/steering-group www.hifa.org/people/social-media www.hifa.org/support/members/julie naimareza AT hotmail.com