Important new guidance from WHO.
Extracts below. Full text here: https://www.epi-win.com/sites/epiwin/files/content/attachments/2020-02-2...
Updated 24 February 2020
Social Stigma associated with COVID-19
A guide to preventing and addressing social stigma
Target audience: Government, media and local organisations working on the new coronavirus disease (COVID-19).
WHAT IS SOCIAL STIGMA?
Social stigma in the context of health is the negative association between a person or group of people who share certain characteristics and a specific disease. In an outbreak, this may mean people are labelled, stereotyped, discriminated against, treated separately, and/or experience loss of status because of a perceived link with a disease...
WHAT IS THE IMPACT?
Stigma can undermine social cohesion and prompt possible social isolation of groups, which might contribute to a situation where the virus is more, not less, likely to spread. This can result in more severe health problems and difficulties controlling a disease outbreak. Stigma can:
• Drive people to hide the illness to avoid discrimination
• Prevent people from seeking health care immediately
• Discourage them from adopting healthy behaviours...
HOW TO ADDRESS SOCIAL STIGMA
... Here are some tips on how to address and avoid compounding, social stigma:
1. Words matter: dos and don’ts when talking about the new coronavirus (COVID-19)
2. Do your part: simple ideas to drive stigma away
3. Communication tips and messages...
Best wishes, Neil
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