Coronavirus (1110) The COVID-19 Vaccine Communication Handbook: A practical guide for improving vaccine communication and ­fighting misinformation

13 January, 2021

With thanks to the Communication Initiative


"It's important to challenge and debunk misinformation in a positive, constructive manner." - Stephan Lewandowsky

Developed by a team of scientists and volunteers from many academic disciplines, this handbook is designed to arm people with practical tips, information, and evidence grounded in behavioural science to talk about COVID-19 vaccines, constructively challenge associated myths, and allay fears. The handbook, which could be of use to journalists, doctors, nurses, policymakers, researchers, teachers, students, parents, and others, is self-contained but also provides access to a living "wiki" of more detailed information. The project is a creation of SciBeh, a group working to reconfigure behavioural science for crisis knowledge management.

Some of the topics covered in the resource include:

Setting the communication agenda for the COVID-19 vaccines - e.g., communicating risk, engaging communities, and letting the public do the talking.

How should healthcare professionals talk with people about the vaccines? - Traditional approach vs. active listening.

Addressing COVID-19 vaccine misinformation - includes some key steps to consider when confronted with misinformation:

Determining whether misinformation is gaining traction

Protecting against misinformation: "Prebunking" or inoculation

Correcting misinformation: How to debunk

Flattening the curve of the "infodemic": Nudging


Best wishes, Neil

Coordinator, HIFA project on COVID-19, supported by University of Edinburgh

Let's build a future where people are no longer dying for lack of healthcare information - Join HIFA:

HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - ), a global community with more than 20,000 members in 180 countries, interacting on six global forums in four languages in collaboration with WHO. Twitter: @hifa_org FB: