With thanks to the Communication Initiative
"It's important to challenge and debunk misinformation in a positive, constructive manner." - Stephan Lewandowsky
Developed by a team of scientists and volunteers from many academic disciplines, this handbook is designed to arm people with practical tips, information, and evidence grounded in behavioural science to talk about COVID-19 vaccines, constructively challenge associated myths, and allay fears. The handbook, which could be of use to journalists, doctors, nurses, policymakers, researchers, teachers, students, parents, and others, is self-contained but also provides access to a living "wiki" of more detailed information. The project is a creation of SciBeh, a group working to reconfigure behavioural science for crisis knowledge management.
Some of the topics covered in the resource include:
Setting the communication agenda for the COVID-19 vaccines - e.g., communicating risk, engaging communities, and letting the public do the talking.
How should healthcare professionals talk with people about the vaccines? - Traditional approach vs. active listening.
Addressing COVID-19 vaccine misinformation - includes some key steps to consider when confronted with misinformation:
Determining whether misinformation is gaining traction
Protecting against misinformation: "Prebunking" or inoculation
Correcting misinformation: How to debunk
Flattening the curve of the "infodemic": Nudging
Best wishes, Neil
Coordinator, HIFA project on COVID-19, supported by University of Edinburgh
Let's build a future where people are no longer dying for lack of healthcare information - Join HIFA: www.hifa.org
HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 20,000 members in 180 countries, interacting on six global forums in four languages in collaboration with WHO. Twitter: @hifa_org FB: facebook.com/HIFAdotORG email@example.com