Coronavirus (1376) Communicating risks and benefits of COVID-19 vaccine

12 October, 2021

Forwarded from Johns Hopkins Center for Communication Programs, and a comment from me.


In just three weeks, more than 11,000 people from 115 countries have viewed the COVID Behaviors Dashboard. The reach of the dashboard is tremendous. Now we want to hear how you're using it...


Comment (Neil): The data show us that the three greatest reasons why people refuse the vaccine are:

1. fear of side effects

2. wait and see to see if it is safe

3. don't know if vaccine will work

Other reasons (don't like vaccines, against my religious beliefs, don't believe COVID-19 is a serious illness) are, on the whole, much less important.

The above indicate that the overarching reason for vaccine hesitancy is a distorted view of the balance of risks and benefits. Which leads me to ask: Are public health communication campaigns adequately focused on correcting this distorted view? Are they using methods that help people better undertand the risks and benefits?

Is anyone aware of a compelling public health message that communicates this effectively?

Best wishes, Neil

Neil Pakenham-Walsh, HIFA Coordinator,