Coronavirus (1379) 5th virtual WHO Infodemic Management conference: Developing metrics and indicators to quantify the burden of infodemic and effectiveness of mitigation interventions

18 October, 2021

From the WHO wesbite. Read online:

Is anyone planning to attend this? Would you be willing to share your observations on HIFA?


WHO is delighted to announce that its 5th infodemic management conference will be held between 2 - 11 November 2021. This conference will bring together global experts over 4 sessions for discussions about approaches to quantify the impact of the infodemic on public health, and the effectiveness of measures to mitigate the infodemic.

The infodemic is leading to confusion and risk-taking behaviours that can be harmful to health, as well as to mistrust in health authorities and public health responses. WHO is developing tools to provide an evidence-based response to the infodemic, enabling prioritisation of health response activities. The focus of this conference will be metrics and indicators for measuring the burden of the infodemic and the impact of related interventions.

While previous conferences have expanded our understanding of infodemic drivers and social listening approaches, there is a need for more rigorous and standardized approaches to measuring impact. The aim of this technical conference is to develop a work plan to foster implementation of the work stream 1 of the WHO public health research agenda for managing infodemics – the metrics and indicators for measuring the burden of the infodemic and related interventions. A multidisciplinary team of scientists and public health decision-makers will work together to determine a path of how to measure the burden of disease due to the infodemic associated with the information mix people access and associated drivers for people’s action over time, and to develop new ways to characterise information exposure and health outcomes.

Significant progress has been made in many areas of infodemic response since the start of the pandemic, and this conference continues to build the tools and expertise needed to move towards a more coordinated and evidence-based approach to managing the infodemic.

Conference discussions will be structured over the following session areas:

Session 1: Current state of play in measurement and metrics for managing infodemics

Session 2: How do we measure information diet and information exposure

Session 3: How do we link information exposure to outcomes and impacts?

Session 4: Review of deliberations, workplan going forward

It is expected that the conference will produce a conceptual causal map on the main pathways on the wider effects of the infodemic. Its outputs are also expected to include a list of principles, actions, study designs and metrics, as well as established collaborations for moving forward. These outcomes will continue to respond to the WHO public health research agenda for managing infodemics and priorities identified at previous conferences.

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Neil Pakenham-Walsh, HIFA Coordinator,