Coronavirus (292) United Nations Global Call Out To Creatives - help stop the spread of COVID-19

1 April, 2020

Dear Neil and colleagues,

I saw reference to this in another forum that I belong to. (Unfortunately I couldn't find a link on the UN website; it's been reported on a number of websites so I hope that it is genuine.) [*see note below]


It may be of interest to creatives working on material related to Covid-19?

Best wishes


HIFA profile: Julie N Reza is a UK-based specialist in communications for biosciences, global health & international development ( She predominantly works with NGOs and not-for-profit organisations. Previously she was the senior science editor at TDR, based at the World Health Organization (WHO) in Geneva; prior to this she worked at the Wellcome Trust, UK, leading educational projects on international health topics including trypanosomiasis and trachoma. She has a PhD in immunology and a specialist degree in science communication. She also has several years research and postgraduate teaching experience. She is a member of the HIFA Steering Group and HIFA Social Media Working Group.

Email: naimareza AT

[*Note from HIFA moderator (Neil PW): Yes, I agree. The information appears to be genuine and is posted on the websites of substantial companies. I could not find a reference on the UN website either. I did note that one of the sites quotes (misquotes?) the UN Secretary-General, António Guterres:

“We are in an unprecedented situation and the normal rules no longer apply. We cannot resort to the usual tools in such unusual times.

The creativity of the responses must match the unique nature of this crisis - the magnitude of the responses must match its scale.”

What the UN Secretary-General acutually said in his speech on 19 March was: “... The creativity of the response must match the unique nature of this crisis - the magnitude of the response must match its scale.” Of course, he may have given permission for the revised version...]