Coronavirus (767) Infodemic management - Infodemiology (3)

22 June, 2020

Picking up on Joseph Ana's useful typology of a pandemic [, I wonder if one could look at an infodemic by taking the metaphor quite literally (Joseph's is the "pandemic" characterisation (the first of each pair), mine is the "infodemic" equivalent (the second in each pair)):

Pandemic question: How did the disease emerge and what is the reason?

Infodemic question: How did the mis/disinformation originate and why?

Pandemic prevention: mitigation intervention (handwashing hygiene; Respiratory hygiene/etiquette; Social distancing; Lockdown and palliatives)

Infodemic prevention: mitigation intervention (clean, reliable sources of evidence, staying away from bad social media, social media distancing from misinfo spreaders, restraining interaction with social media, watching TV, Sky, Netflix or Amazon…)

The illness: what are the symptoms and how it is transmitted?

The dis/misinformation: what are the specifics and who is spreading this?

The pandemic treatment: How can it be cured?

The infodemic truth: how can it be spread?

The pandemic interventions: what is being done by health authorities or other institutions?

The infodemic interventions: what is being done by trusted knowledge authorities or other institutions

What do people think? Is this pushing the metaphor too far?

Chris Zielinski

Blogs: and

Research publications:

HIFA profile: Chris Zielinski: As a Visiting Fellow in the Centre for Global Health, Chris leads the Partnerships in Health Information (Phi) programme at the University of Winchester. Formerly an NGO, Phi supports knowledge development and brokers healthcare information exchanges of all kinds. Chris has held senior positions in publishing and knowledge management with WHO in Brazzaville, Geneva, Cairo and New Delhi, with FAO in Rome, ILO in Geneva, and UNIDO in Vienna. Chris also spent three years in London as Chief Executive of the Authors Licensing and Collecting Society. He was the founder of the ExtraMED project (Third World biomedical journals on CD-ROM), and managed the Gates Foundation-supported Health Information Resource Centres project. He served on WHO’s Ethical Review Committee, and was an originator of the African Health Observatory. Chris has been a director of the World Association of Medical Editors, UK Copyright Licensing Agency, Educational Recording Agency, and International Association of Audiovisual Writers and Directors. He has served on the boards of several NGOs and ethics groupings (information and computer ethics and bioethics). UK-based, he is also building houses in Zambia. chris AT

His publications are at and and his blogs are and