Coronavirus (827) Practice Guide: Behaviour Change Communication during Crisis

16 July, 2020

With thanks to the Communication Initiative, here is a useful guide on behaviour change communications.

https://www.comminit.com/policy-blogs/content/practice-guide-behaviour-c...

Here is an extract:

'Nonprofits such as civil society organisations are challenged with three main communication issues around COVID-19: promoting health behaviours, mobilising resources, and ensuring smooth remote operations. Behaviour science can help to address all these challenges through message framing, design of user experience, and other nudges. Funded by the European Union (EU), this toolbox provides tips, templates, and messages that are based on different behaviour science techniques. Its sections include:

1. Communication about health behaviours - Suggestions for creating a strong message around preventive behaviours include:

- Instead of motivating people to stay at home/wash their hands/keep physical distance with general phrases, address the reasons why they are not doing it now.

- Personalise the communication as much as possible, mentioning a specific group of people to which the intended audience belongs, or even addressing specific people by name.

- Indicate who exactly is addressing the intended audience, and give a brief explanation of why you should be trusted...'

Best wishes, Neil

Let's build a future where people are no longer dying for lack of healthcare information - Join HIFA: www.hifa.org

HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 20,000 members in 180 countries, interacting on six global forums in four languages in collaboration with WHO. Twitter: @hifa_org FB: facebook.com/HIFAdotORG neil@hifa.org