Coronavirus (879) Leapfrogging in Covid-19-related health communications?

6 August, 2020

Dear Neil & Colleagues,

"Leapfrogging is the notion that areas which have poorly-developed technology or economic bases can move themselves forward rapidly through the adoption of modern systems without going through intermediary steps." (

In a similar vein, in health communications intermediary steps might be the production, for instance, of graphics, images, infographics, text, and designed and laid out assets.

Access to these assets may help countries, particularly resource-poor developing countries, in their endeavours to deal with Covid-19 rapidly.

Who - if anyone - is acting as a central repository for such freely usable materials* that countries can repurpose for their own use? (I'm thinking, for example, of the image bank like this one from IYCF and repositories of open access books/flyers/other communications.)

(*Here I'm thinking of assets that can be accessed for free and repurposed without barriers or cost.)

Best wishes


HIFA profile: Julie N Reza is a UK-based specialist in communications for biosciences, global health & international development ( She predominantly works with NGOs and not-for-profit organisations. Previously she was the senior science editor at TDR, based at the World Health Organization (WHO) in Geneva; prior to this she worked at the Wellcome Trust, UK, leading educational projects on international health topics including trypanosomiasis and trachoma. She has a PhD in immunology and a specialist degree in science communication. She also has several years research and postgraduate teaching experience. She is a member of the HIFA Steering Group and HIFA Social Media Working Group.

Email: naimareza AT