Extracts below, with thanks to Communication Initiative. Full text here: https://www.comminit.com/covid/content/what-world-doing-about-covid-19-v...
Even before the COVID-19 crisis, the WHO declared vaccination hesitancy one of the Top 10 threats to global health in 2019... While many see a COVID-19 vaccine as the main route to restoring social and economic normalcy, a small minority of doubters could scupper the massive global effort to discover a vaccine and roll it out effectively.
There are studies, mostly in the US [United States], that show a lack of confidence in a COVID-19 vaccine. A May 2020 Associated Press-NORC Center for Public Affairs Research poll found that 31% of Americans were unsure if they'd get vaccinated against COVID-19, with another one in five saying they would refuse the COVID-19 vaccine outright...
Experts have called the need to improve public health communication and health literacy as the number one recommendation out of six for government action to improve outbreak preparedness [PDF] and response...
Yale Institute for Global Health Director Saad Omar summarised key lessons around what works in addressing health misinformation, which is essential in addressing the persistence of anti-vaccine information. These are:
do not affirm a misperception,
avoid lingering on the myth,
connect to people's values,
account for the anticipatory behaviour,
focus on narratives, and
avoid false assurances...
Best wishes, Neil
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HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 19,000 members in 177 countries, interacting on six global forums in four languages in collaboration with WHO. Twitter: @hifa_org FB: facebook.com/HIFAdotORG firstname.lastname@example.org