Perhaps I have a simplistic view of this, but as I understand it, one of the reasons for the merger is to align aid with UK foreign policy.
My thoughts would be that we (HIFA) need to highlight why it's important for ALL countries, especially those that give most in aid for development, to consider health information, health promotion, and universal health care as essential to their development policies.
As Joseph highlights, Covid-19 has changed the landscape - it's shown only too well that "In a global health crisis, the world is only as strong as its weakest health system." (I refer back to a previous message with this in the title on another thread http://www.hifa.org/dgroups-rss/global-health-crisis-world-only-strong-i...)
HIFA profile: Julie N Reza is a UK-based specialist in communications for biosciences, global health & international development (www.globalbiomedia.co.uk). She predominantly works with NGOs and not-for-profit organisations. Previously she was the senior science editor at TDR, based at the World Health Organization (WHO) in Geneva; prior to this she worked at the Wellcome Trust, UK, leading educational projects on international health topics including trypanosomiasis and trachoma. She has a PhD in immunology and a specialist degree in science communication. She also has several years research and postgraduate teaching experience. She is a member of the HIFA Steering Group and HIFA Social Media Working Group. www.hifa.org/people/steering-group
Email: naimareza AT hotmail.com