Transform/PHARE https://www.psi.org/project/transformphare/ was a five-year cooperative agreement funded by the United States Agency for International Development (USAID) that applied novel techniques from marketing, advertising, human-centered design, and behavioral economics to enhance health-related behavior change programming and family planning outcomes. The consortium was led by Population Services International https://www.psi.org/ in partnership with Camber Collective http://www.cambercollective.com/, IDEO https://www.ideo.com/, and YLabs https://www.ylabsglobal.org/
Transform/PHARE developed innovative social and behavior change programs to address barriers to modern contraceptive use, transform attitudes about reproductive health and promote family planning in West Africa. These new approaches were employed across four countries-Benin, Burkina Faso, Côte d'Ivoire, and Niger-and four thematic areas- audience segmentation, male engagement, provider behavior change, and cross-sectoral social and behavior change.
This Spotlight details the approaches used by Transform/PHARE. The resources provided include Innovation Briefs, which describe the innovations developed and considerations for adapting them in future family planning and reproductive health social and behavior change programs, as well as materials from specific interventions developed in the focus countries.
Susan Leibtag, MLS
Curator, The Compass
+1 410.504.6603 | firstname.lastname@example.org
HIFA profile: Susan Leibtag is Health COMpass Curator, Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs (CCP), Health Communication Capacity Collaborative (HC3), Baltimore, Maryland, USA. www.healthcommcapacity.org www.thehealthcompass.org The JHCCP is a HIFA supporting organisation. sleibtag AT jhsph.edu