Under the partnership, Amazon's algorithm uses information from the NHS website to provide answers to questions such as, "How do I treat a migraine?" and, "What are the symptoms of chickenpox?"
Health Secretary Matt Hancock said it was right for the NHS to "embrace" technology in this way, predicting it would reduce pressure on "our hard-working GPs and pharmacists".
Prof Helen Stokes-Lampard, of the Royal College of GPs, said the move had "potential", especially for minor ailments. But she said it was vital that independent research was done to make sure the advice being given was safe or it could "prevent people seeking proper medical help and create even more pressure".
HIFA profile: Martin Carroll was previously Head of the International Department at the British Medical Association, London UK, and has worked on issues affecting health in LMICs since 2003. He represented the BMA on the HIFA Steering Group from 2008-16 and is now an independent adviser to the group. martin_c63 AT hotmail.com