Coronavirus (753) Communication Initiative: Community engagement

18 June, 2020

The following is forwarded from the Communication Initiative, Drum Beat newsletter 788.

'In April 2020, the United Nations Children's Fund (UNICEF) held a global online consultation for its communication for development (C4D) staff and others on the impact of COVID-19 on their work, including door-to-door immunisation activities in low-income, resource-deprived, and humanitarian contexts. Drawing its inspiration from four of the webinar themes, this Drum Beat offers a sample of C4D-related thinking and action to hopefully guide work at the intersections of polio and COVID-19.'


1. Pakistan Polio Eradication Initiative Support to the COVID-19 Response

Pakistan's Polio Eradication Initiative (PEI) team is offering technical support for the coordination of the risk communication and community engagement (RCCE) working group for the COVID-19 response. The PEI anthropologist is designing and fielding tools through phone interviews with key informants to collect information on awareness, key concerns, rumours and misconceptions, major influencers and sources of information, and care-seeking behaviours. This informs national RCCE strategy and communication materials, such as the "Sehat Tahaffuz" (Protection of Health) Helpline (1166), which provides polio and other health information and was co-opted by the government to support the COVID-19 response.

2. Tips for Engaging Communities during COVID-19 in Low-Resource Settings, Remotely and In-Person

This brief provides key considerations for engaging communities on COVID-19 where there are movement restrictions and physical distancing measures in place, particularly in low-resource settings. Designed for humanitarian and implementing actors working on health promotion and RCCE for COVID-19, the document is an initiative of the GOARN RCCE Coordination Working Group, co-led by UNICEF, International Federation of Red Cross and Red Crescent Societies (IFRC), and the World Health Organization (WHO). [Apr 2020]

3. Community Engagement from a Distance - Guide

This guide is designed to assist development and humanitarian agencies to think through how RCCE activities related to COVID-19 can be carried out without face-to-face interaction with communities. It is intended for communities in Bangladesh and was produced by BBC Media Action on behalf of Shongjog multi-stakeholder platform, the national platform for Communication with Communities (CwC) in Bangladesh. [Mar 2020]

See also:

Selections on The CI site focused on community engagement in the COVID-19 pandemic

Best wishes, Neil

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HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - ), a global community with more than 20,000 members in 180 countries, interacting on six global forums in four languages (English, French, Spanish, Portuguese). Twitter: @hifa_org FB: