Use of YouTube for conveying healthcare information

3 September, 2019

Dear colleagues in the HIFA community,

In a few weeks time I will be presenting at the International Conference on Prevention and Infection Control in Geneva. The conference stream is social media and the title of my talk "Do YouTube videos focused on infection prevention work?".

I will draw on the findings of a paper I was involved in a couple of years ago (Exploring the use of entertainment-education YouTube videos focused on infection prevention and control), led by Kathryn Lim and Holly Seale from the School of Public Health and Community Medicine, University of New South Wales, Sydney, NSW, Australia - further details at the end of this message.

Aside from the technical aspect of whether YouTube videos are useful in infection prevention and control, I want to position this as a health care information issue - and will use the opportunity to promote HIFA.

I would be interested in any thoughts you have on the use of YouTube to convey health care information more generally - I seem to recall some very interesting discussions on HIFA during the 2014/15 outbreak of Ebola in West Africa. I already have the 2018 Bora & colleagues paper on YouTube and Zika which is very useful in its insights.

Any thoughts welcome particularly on your own experiences of the pros and cons of YouTube for health care information.

With thanks,

Jules

Link to details of paper via NCBI: https://www.ncbi.nlm.nih.gov/pubmed/29884576

ICPIC conference: https://www.conference.icpic.com/

HIFA profile: Julie Storr has over a decade of experience working for WHO on the development, implementation and evaluation of global improvement programmes in the field of patient safety, quality and infection prevention and control, with a focus on behaviour change. Her current work spans two WHO units – quality Universal Health Coverage and Global Infection Prevention and Control (IPC). Her technical and leadership expertise was called on to support WHO’s Ebola response and recovery efforts in 2014/15, with a focus on national IPC policy development in Sierra Leone. She led on the development of the recently published evidence based WHO Guidelines on the Core Components of Infection Prevention and Control Programmes at the National and Acute Health Care Facility Level. She was previously President of the Infection Prevention Society of the UK and Ireland, Assistant Director at the English National Patient Safety Agency and Director of the seminal cleanyourhands campaign. Julie has authored a book (Perspectives and Perceptions of IPC – highly commended at the 2016 BMA Medical Book Awards), published widely in the academic literature and is peer reviewer of a range of academic journals including Implementation Science, and on the international advisory board of the Journal of Infection Prevention. She is currently studying for a doctorate in public health (health care leadership and management) at Johns Hopkins Bloomberg School of Public Health, Baltimore. @hifa_org

http://www.hifa.org/people/steering-group

http://www.hifa.org/people/social-media

http://www.hifa.org/support/members/julie-0

storrju AT who.int