https://www.brighttalk.com/webcast/18550/647678?player-preauth=WQhIYA%2F...
Maybe of interest. [*see note below]
R
HIFA profile: Richard Fitton is a retired family doctor - GP. Professional interests: Health literacy, patient partnership of trust and implementation of healthcare with professionals, family and public involvement in the prevention of modern lifestyle diseases, patients using access to professional records to overcome confidentiality barriers to care, patients as part of the policing of the use of their patient data Email address: richardpeterfitton7 AT gmail.com
[*Note from HIFA moderator (NPW): Further information below.
AI-Exacerbated Misinformation and Disinformation: Stopping the Spread
Nov 18 2025, 5:00pm GMT
Duration: 60 mins
About this talk
The sophistication and accessibility of AI is growing by the day, and organizations are finding themselves facing unprecedented challenges in combating the proliferation of misinformation and disinformation. This critical webinar examines the evolving landscape of AI-powered false information and provides advice for detection, mitigation, and organizational preparedness.
Key discussion points will include:
- How AI is transforming the scale, sophistication, and persuasiveness of misinformation campaigns
- The blurring boundaries between authentic and synthetic content across text, image, audio, and video
- Building effective technical approaches to identifying AI-generated content at scale
- Establishing proactive monitoring capabilities for detecting targeted disinformation campaigns
- Preparing stakeholders and customers for the reality of increasingly convincing AI-created media
- Strategies for building organizational awareness and resilience against disinformation
- Approaches for effectively communicating authenticity and maintaining trust in the era of AI
Join our expert panel of AI ethics and security specialists as they discuss how you can help your organization navigate the challenges of AI-exacerbated misinformation and develop effective countermeasures.]