Patient Information Forum launches Safer Health AI campaign

2 November, 2026

Hi

We have just launched an open letter calling on the Minister for AI to lead the development of a UK-wide framework for safe AI-generated health information.

115 leading UK health charities and organisations have signed the open letter sharing concerns over potential misinformation in AI-generated health information.

We would love your help to raise awareness of our Safer Health AI campaign. You can find some suggested copy for social posts and a brief explanation for your relevant newsletters in this Dropbox folder. https://www.dropbox.com/scl/fo/g8hxchuutab5rr70u8bfx/ADt1iE0QS10gnaQrae6...

We have also attached a press release with all the information. [*see note below]

Please share with your audiences to help build support for the call to ensure people are directed to trusted, evidence-based sources when seeking health advice online or using large language models (LLMs).

Thanks

Sheena

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Sheena Campbell

Communications Manager

sheena.campbell@pifonline.org.uk

My pronouns are: She/her

My working hours are: Mondays and Wednesdays, 9am to 4.30pm

www.pifonline.org.uk

www.piftick.org.uk

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PIF values the different experiences, backgrounds and perspectives of our staff, partners and members. Diverse voices help make sure health information works for everyone.

To support our administrative work, we sometimes use an AI tool called Google Gemini. We strictly protect your privacy, and any personal or sensitive data stays securely inside PIF’s environment

Patient Information Forum is a Charity registered in England and Wales (1203984). A company limited by guarantee. Registered Company in England and Wales (CE032971).

[*Note from HIFA moderator (NPW): HIFA does not carry attachments. For news item see: https://pifonline.org.uk/news/pif-open-letter-government-framework-safer... ]

Author: 
sheena.campbell@pifonline.org.uk