Advocacy on infant formula advertising (31)

11 August, 2020

As a response to Sara, realizing that, as a man, it is difficult to answer why women are so easily convinced that formula is better I would like to volunteer the following: It is easier to just mix and stir than to struggle

with attachment, it looks like it is medical as promoted, it costs money so must be better than something free, everybody can give the baby a bottle and everyone is doing it. So convenience with a feel good medical flavour.

The same reasons why a lot of people prefer still water in expensive bottles etc.

Cheers, Frits

CHIFA profile: Frits Reijsenbach de Haan is an independent Public Health Consultant with a particular interest in child health, adolescent health, pragmatic implementation, training, and quality of services. Previously he worked for 28 years in the WHO in the fields of Child and Adolescent Health, HIV/AIDS and other communicable diseases at mostly country level in Asia, South America and Africa. His last post for WHO was in the Department of Child and Adolescent Health in Geneva. dehaanfrits AT gmail.com