Dear colleagues,
Please engage with Breakthrough RESEARCH and partners in a discussion about how you can apply segmentation approaches to advance your social and behavior change (SBC) work.
Finding the right fit: Using segmentation approaches to shape your social and behavior change programming
9 February
9:00-10:00 am EST (New York)/3:00-4:00 pm WAT (Niamey)/7:30-8:30 pm IST (New Delhi)
Register: https://us02web.zoom.us/webinar/register/WN_QYQMVVuyQoeay28AWbv1IQ
Breakthrough RESEARCH has developed a set of research and learning agendas (RLAs) that identify priority questions for SBC evidence generation. A persistent challenge reflected in the RLAs was a need for better understanding of who to reach, how to reach them, and with what kind of SBC programming. Segmentation methodologies are a set of evidence generation approaches that facilitate a more in-depth and nuanced understanding of the individual and contextual drivers of behavior. These approaches have the potential to help us design and evaluate appropriate SBC interventions.
In this webinar we invite you to engage with us on how segmentation approaches are being applied to current SBC work across various health areas and with different audiences. Panelists include experts from Surgo Ventures, Camber Collective, and Breakthrough ACTION + RESEARCH who have used these approaches, developed frameworks and tools, and are working with implementers to develop innovative SBC interventions globally.
Breakthrough ACTION and Breakthrough RESEARCH are USAID’s flagship programs for social and behavior change working to increase the practices of priority health behaviors for improved health and development outcomes.
Cheers,
Sherry
HIFA profile: Sherry Hutchinson is a Communications Staff Associate at Population Council, USA. shutchinson AT popcouncil.org
