Breakthrough RESEARCH Webinar: Malaria—Insights for improving malaria, FP, and MCH outcomes in northwestern Nigeria through SBC programming

11 September, 2020

Dear fellow CHIFA members,

Please join us for this webinar on malaria ideational metrics collected and discussion on how these metrics are associated with malaria prevention and treatment behaviors in northwestern Nigeria.

Insights for improving malaria, family planning, and maternal and child health outcomes in northwestern Nigeria through social and behavior change programming

Breakthrough RESEARCH webinar series


17 September 2020

4-5 p.m. WAT │ 11 a.m.-12 p.m. EDT


In this webinar, Breakthrough RESEARCH will share findings from its work in northwestern Nigeria related to malaria. We will present new ideational metrics collected and discuss how these metrics are associated with malaria prevention and treatment behaviors. Breakthrough ACTION will present key program design to address malaria prevention and treatment and the programmatic implications of the research.

Breakthrough RESEARCH is USAID’s flagship project for social and behavior change (SBC) research and evaluation, led by the Population Council. In Nigeria, Breakthrough RESEARCH is evaluating the effectiveness of Breakthrough ACTION’s integrated versus malaria-only SBC programming on priority malaria, family planning, and maternal, newborn, and child health and nutrition (MNCH+N) outcomes.

A behavioral sentinel surveillance (BSS) baseline survey was conducted in September 2019, with a midline and endline survey planned. The BSS survey measures changes in key behaviors and ideations (e.g., norms, beliefs, self-efficacy) across malaria, family planning, and MNCH+N to inform Breakthrough ACTION’s program adaption and scale-up over the course of the project.


Dele Abegunde, Breakthrough RESEARCH Nigeria, Population Council

Shittu Abdu-Aguye, Breakthrough ACTION Nigeria, Johns Hopkins Center for Communications Project

Emily White Johansson, Breakthrough RESEARCH Nigeria, Tulane University

Paul Hutchinson, Breakthrough RESEARCH, Tulane University

This webinar series began in June, and over the past few months, we have shared results from other health areas including vaccination, breastfeeding and pregnancy/childbirth. If you were unable to join us, these webinars are available on the Breakthrough RESEARCH Nigeria BSS YouTube playlist ( These webinars highlight results from analyses of the relationships between ideations and behavioral outcomes and link the evidence to implications for Breakthrough ACTION programming in Nigeria. Upcoming webinars will focus on family planning and inequalities.

CHIFA profile: Sherry Hutchinson is Communications Staff Associate at the Population Council in the USA. Professional interests: HIV and AIDS, Communications, Knowledge Management. shutchinson AT