Journal of Communication in Healthcare: The science of trust (2)

20 December, 2023

Influencers seem important as stated in the piece: "Moreover, trust building often requires identifying existing trusted sources of information and leveraging these sources for health communication. Examples of trusted voices... include physician groups, schools, pharmacies, church representatives, friends, relatives, outdoor guides, LGBTQI + influencers, and women and youth groups..."

Nicki Minaj had 220,000,000 followers according to this piece The Top 20 Most Followed Accounts on Instagram | Brandwatch https://www.brandwatch.com/blog/top-most-instagram-followers/

Cristiano Ronaldo has 593 million followers, Lionel Messi has 476 million followers, Selena Gomez has 424 million followers, Richard Fitton has about 15!!

HIFA profile: Richard Fitton is a retired family doctor - GP. Professional interests: Health literacy, patient partnership of trust and implementation of healthcare with professionals, family and public involvement in the prevention of modern lifestyle diseases, patients using access to professional records to overcome confidentiality barriers to care, patients as part of the policing of the use of their patient data. Email address: richardpeterfitton7 AT gmail.com