SAVE THE DATE and spread among your networks: LAUNCH OF JOINT WHO UNICEF REPORT ON MARKETING OF FORMULA MILK PRODUCTS

20 February, 2022

This message is a reminder sent at the request of WHO, who would like the notice of the meeting on 23rd February to be very widely circulated. Please disseminate as widely as possible and try to attend yourselves as the protection of safe breastfeeding is critically important to infant health world wide . There are two times for the meeting to allow attendance for those in different time zones and there will be interpretation into six languages in addition to. English.

Tony Waterston

CHIFA profile: Tony Waterston is a retired consultant paediatrician who worked mainly in the community in Newcastle upon Tyne, UK. He spent 6 years working in Zambia and Zimbabwe and directed the Royal College of Paediatrics and Child Health Diploma in Palestinian Child Health teaching programme in the occupied Palestinian territories. He was an Editor of the Journal of Tropical Pediatrics and is on the Executive Committee of the International Society for Social Pediatrics. His academic interests are child poverty, advocacy for child health and children's rights. He is currently the lead moderator of CHIFA (HIFA's sister forum on child health and rights). He is also a member of the HIFA Steering Group.

Tony.Waterston AT newcastle.ac.uk

If possible, please help in three ways:

* Register and attend the event yourself. There are two events on the one day to cover different time zones. Please see below and the attached flyer. Registering in advance will allow us to directly send the report and social media materials. You can also just arrive on the day!

* Actively reach out to your networks, media contacts and encourage as many others to participate – the report and launch is an opportunity to acknowledge the threat of marketing and call for change.

* After, support communications – use your Twitter, Instagram, Facebook accounts to reinforce the messages and ask friends and everyone you know to sign the online petition!

Note. If using the animated version for Twitter, please be sure to put the registration link in the text of their tweet – see suggested text

Join the launch of a new @WHO @UNICEF report on aggressive formula milk marketing & its impact on health & #HumanRights. Largest report of its kind, hearing from 8500+ women. Two launches on 23 Feb: 10am CET & 11am EST. Register: https://bit.ly/3Ht69hE<https://eur03.safelinks.protection.outlook.com/?u... #EndExploitativeMarketing

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Subject: SAVE THE DATE: launch of new WHO-UNICEF report on formula milk marketing (23 February)

Join WHO Director-General Dr Tedros Adhanom Ghebreyesus and partners on Wednesday 23 February for the launch of a new WHO-UNICEF report: How the marketing of formula milk influences our decisions on infant feeding. Two events are planned to accommodate different time zones:

Event 1: 10h00-11h30 CET (Geneva) – register here<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ev...

(interpretation in Arabic, Chinese, French, Russian and Spanish)

Event 2: 11h00-12h30 EST (New York) = 17h00 CET (Geneva) – register here<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ev...

(interpretation in Portuguese and Spanish)

The report – the largest of its kind to date – draws on the experiences of over 8,500 women and 300 health professionals across eight countries. It exposes the aggressive marketing practices used by the formula milk industry, and highlights the impacts on families and children. The report calls for a whole-of-society response and outlines opportunities for action.

There are three easy ways to support this event:

1. PROMOTE – share the save-the-date with your networks and channels by email and through social media (animated versions available here)<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwe.tl%.... A sample tweet is below.

2. PARTICIPATE – register for the launch using the links above, and access the live feed here<https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.wh....

3. SUPPORT – go public with your support (social media toolkit will be shared in advance).

Thank you and we look forward to your participation.

Suggested post for Facebook / Twitter with registration link

Join the launch of a new @WHO @UNICEF report on aggressive formula milk marketing & its impact on health & #HumanRights. Largest report of its kind, hearing from 8500+ women. Two launches on 23 Feb: 10am CET & 11am EST. Register: https://bit.ly/3Ht69hE<https://eur03.safelinks.protection.outlook.com/?u... #EndExploitativeMarketing

Apologies for any cross-posting