Citizens with low literacy are unable to comprehend and understand complex risk and benefits and - rightly, in a logical sense - select to mimic trusted other citizens, celebrities, media sources or organizations.
Hopefully this will become increasingly recognized by trusted citizens, celebrities, media and organizations and by the researchers, evidence analysysts, policy makers and policy implementers - usually governments that create and implement the evidence and policies.
HIFA profile: Richard Fitton is a retired family doctor - GP, British Medical Association. Professional interests: Health literacy, patient partnership of trust and implementation of healthcare with professionals, family and public involvement in the prevention of modern lifestyle diseases, patients using access to professional records to overcome confidentiality barriers to care, patients as part of the policing of the use of their patient data
Email address: richardpeterfitton7 AT gmail.com