Climate change: defeating misinformation with trusted knowledge | The BMJ
https://www.bmj.com/content/387/bmj.q2211
'Yet the forces of misinformation and disinformation continue to attack the reality of climate change and its links to health. False narratives flourish on social media, unchecked and amplified by (as Kasabian put it) algorithms taking control. Artificial intelligence adds a new dimension to disseminating false information. We can react, say Piatek and colleagues: we can strengthen public health messaging from trusted health professionals and media. We can work with tech companies to tackle the spread of misinformation. We can use AI for good, to identify misinformation. We can educate we can empower people with critical thinking, and we can intensify our activism and advocacy'
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HIFA profile: Richard Fitton is a retired family doctor - GP. Professional interests: Health literacy, patient partnership of trust and implementation of healthcare with professionals, family and public involvement in the prevention of modern lifestyle diseases, patients using access to professional records to overcome confidentiality barriers to care, patients as part of the policing of the use of their patient data. Email address: richardpeterfitton7 AT gmail.com