Communicating health research (59) Q2. What are the different approaches? (15)

21 September, 2022

[On behalf of Ama Fenny]

Thanks Neil for the question. [ ] It was in simple English and also stating the key messages clearly. It involved 3 basic steps, stating the facts (results), stating the implications (effect on individuals, families, businesses and economy) and finally the call to action (advocating for policy change to curb productivity loss).

Different news agencies captured it in their own style, an example in the link below: (VAWG).



HIFA profile: Ama Pokuaa Fenny is a Senior Research Fellow with the Institute of Statistical, Social and Economics Research (ISSER) at the University of Ghana. She is a health economist whose research focuses on the evaluation of health and development programs in low- and middle-income country settings. In these settings, she studies the role of health financing strategies in offering social protection to vulnerable groups, targeted health system strategies to improve health seeking behavior and costing and cost-effectiveness methods that address efficiency of health programmes. Her current research focuses on the evaluation of child and adolescent health interventions and the integration of governmental policies into service delivery systems in Africa. At ISSER, Dr. Fenny provides leadership and oversight to projects involving research, project implementation, technical assistance and policy advocacy across a range of subjects. She is a member of the HIFA working group on Communicating health research. amafenny AT